My Story
13 years building revenue engines. Now running agentic GTM in production.
13 years in revenue leadership. Choosing the next 10 deliberately.
The Origin Story
$3.4M to $17.2M ARR in 22 months at Proper. 100+ rep org at Mindbody with 13 consecutive months of revenue records. $20M in non-forecasted revenue in 90 days. $1.9B exit to Vista. Four zero to one SDR builds across four companies. That's the track record.
Every major role in the last 13 years came through a former colleague who had seen the work up close. Recruited every time. Builders get pulled in, they don't apply.
The wins were real. Two of the bets after Mindbody had the revenue results but not the product market fit or leadership stability for a long run. Those companies were not the right homes. Now I screen for founder caliber, product depth, and AI as an actual moat.
SCW started as a 3 month enablement contract. 14+ months later I'm running a full agentic GTM workforce in production using Relevance AI. I'm not waiting for the future. I'm already operating in it. The next move is to do this at an AI first company where the work is a force multiplier, not a feature.
What I Believe
Lead Leaders
Leading ICs is one thing. Leading the people who lead is where the real leverage is. That's where scale comes from.
Define Process
Repeatable systems beat individual heroics every time. If it can't be documented and taught, it can't scale.
Raise the Standard
The average VP of Sales lasts 18 months. That number exists because most reps never know what great looks like until they're already behind. My job is to define the standard, make it visible every day, and hold the line.
Show vs Tell
Words are cheap. Results aren't. I'd rather demonstrate what's possible than explain why something should work.
Own the Number
Revenue is not a department. It's a board level commitment. I forecast religiously, report the misses without spin, and treat the plan like the CEO's plan because it is.
AI as Leverage
I'm building a fully agentic workforce right now. AI isn't replacing people. It's multiplying what good people can do.