Selected Projects
From AI agents in production to CRM migrations and funnel redesigns.
Relevance AI Full GTM Build at SCW
Architected and deployed AI agents across outbound prospecting, pipeline enrichment, SDR enablement, and rep coaching.
Shipped production systems, not pilots. This is the project that rewired how I think about sales leadership going forward.
Salesforce to HubSpot Migration at Proper
Designed and led the full CRM transition for a 350-person internal org.
As a BPO, 250 of those users were our in-house Spanish-speaking accountants running client work through the system every day. Data model, workflows, enablement, rollout. Every design decision carried real operational weight, not just sales process weight.
Mindbody Funnel Redesign
Cut inbound funnel caps from 3,000 to 300 to concentrate rep effort on high-intent prospects.
Generated $20M in non-forecasted revenue in 90 days. Still one of the cleanest pipeline decisions I've been part of.
Mindbody New Vertical Launch
Owned a net-new vertical motion end-to-end inside the company.
Effectively ran a startup inside a public company. ICP definition, hiring, pricing, playbook, and number.